SEO / Inbound Copywriter & Content Strategist

I'm an inbound & digital marketing-focused copywriter who first gained exposure to SEO writing nearly a decade ago. I uniquely combine the skills of a digital marketer, copywriter and an entrepreneur. This combination allows me to view the copy that I produce in the context of a company's overall marketing efforts. Due to the breadth of the commercial experience that I have gained, I am comfortable writing copy for a variety of industries and different products / services.

My knowledge of digital marketing goes much deeper than that of a typical copywriter and I've also been published as a freelance journalist. This provides me with a well-rounded understanding of content marketing and how copywriting acts as the bedrock for a company's overall content strategy. I also have a hands-on understanding of how good content supports a comprehensive social media strategy and I'm a Hootsuite 'Certified Social Media Consultant'.

In addition to the above, I lecture for the New Zealand Marketing Association and have one of the 'Top 25 Freelance Digital Marketer profiles' on LinkedIn globally:
https://www.linkedin.com/title/freelance-digital-marketer