Video has increasingly become the main form of digital content for the simple reason that video tends to generate more click throughs than text or images. And the more click throughs you get, the more conversions that follow. Bearing this business-generating fact in mind, using video can help any individual or company improve their online presence and gain a larger audience.
YouTube has long been a place for people to upload video content and generate a following. For that content to be watched repeatedly, though, it must be high quality. If it isn’t, it simply won’t be watched, let alone shared in a way that brings more views. As a result, producing the best video content you can is an absolute must if you are serious about increasing your online popularity as a means to sell more products or services.
However, shooting quality video content all the time, on your own, is not easy. In fact, it’s a full time job in itself, one that requires more of a time commitment than most people have. It may be a good idea to hire a video editor to take care of your small business video editing—as it can make all the difference to a video’s final look.
If you’re looking to hire a video editor, take the time to first understand what video editing is and why it is necessary.
What Is Video Editing?
Video editing involves taking existing video and enhancing it to make the final film more cohesive and persuasive. Video editing can require complicated equipment and software packages. It is often compiled from many different video takes spliced into one file. This allows the editor to structure a video so it makes more sense to a viewer. In addition, the film doesn’t need to be shot in one continuous take. Instead, several takes can be made to tell the same story.
Many features can also be added to a video or film to improve the content. For example, manipulating images can make it look better visually; text and graphics can be added to emphasize the film’s message. Video editors can also add some incredible special effects that can make a film stand out from the crowd. Exciting developments in video editing and special effects are happening all the time and are worth exploring.
Why Video Editing Is Necessary
Video editing is a necessary, complicated process. It makes the initial filming easier, since it eliminates any unnecessary scenes or mistakes, and makes the final version far better than it was before.
Most importantly, in a day and age when branding is incredibly important, video editing can help set you apart from the competition, as video has the power to enhance and strengthen a company’s brand and ideals, and a good video editor will have several tools up their sleeve to support that. Video content should be seen as a way to help further your company’s offering and reach more of your target audience.
Tips to Hiring the Right Video Editor
When looking to hire a YouTube video editor, it is important to look at their portfolio of work. They don’t necessarily need to have a large amount of past video content to share, but what they do show you needs to be the type of content that aligns with your goals and reasons for creating content in the first place.
It is a good idea to ask a few questions about how they work too. While a video editor may have a fantastic portfolio, you may find working with them difficult. Having a good working relationship with a video editor is one way to get the best video content possible, so don’t shy away from asking questions about their working style.
And of course, before hiring any YouTube video editor, it is important to know if you can afford their services. Video editors often charge between $75 and $150 an hour. In general, the more experienced a video editor is, the more expensive they are. That is, of course, not always going to be the case. And experience does not always translate directly to quality of product. Some young video editors are fantastic from the moment they start.
Finally, it can be a good idea to get some feedback on potential video editors you want to hire. Read what past customers said about them, ask for references, and talk to your peers to get their opinions and recommendations.
Hiring a Freelance Videographer to Edit Your YouTube Video
Hiring a video editor to help produce quality YouTube content can be one of the best investments you make. Given the increasing importance of video on all social media platforms, it is easy to see that audiences engage with video content in a way they don’t with other traditional forms of online media. That is not to say that the written word and images are not important—it’s just that video is a form that brands need to have, in order to beat their competition.
But brands also need to be relevant. Video content for content’s sake is never going to be a productive use of anyone’s time or resources, nor will it lead to good engagement. That’s where video editors come in. They can help you create high quality, engaging video content. Content that will keep bringing you new customers for years to come.
