B2B SaaS Go-to-Market Strategist with MBA From Top Tier School
I help B2B SaaS companies cut through internal assumptions using an outside-in diagnostic framework to sharpen competitive positioning, refocus sales teams, and design GTM pivots that unlock measurable acquisition and retention growth.
As VP of Solutions Marketing at a PE-backed holding company, I applied this outside-in diagnostic framework, accelerated by generative AI, across 16 underperforming B2B SaaS portfolio companies with $300M combined ARR and got the following results: 33% higher new-account acquisition, 40% lower CAC, 12% retention improvement, and 50% faster sales rep ramp-up.
I've applied the same outside-in diagnostic framework to funded startups with unfocused positioning, mature businesses facing growth stagnation, and early-stage companies building GTM infrastructure from scratch. The pattern is always the same; strong product, smart team, but positioning that isn't working well enough to win.
What I actually deliver isn't just strategy. It's positioning frameworks, messaging architecture, battlecards, sales enablement assets, GTM plans, website copy, and pitch decks your team can use immediately.
I offer senior-level thinking, hands-on execution, AI-accelerated timelines.
Kellogg MBA. Certified in prompt engineering. Open to fractional and full-time engagements.
Work Terms
Let's setup milestones, deliverables, and timetables for your project and then agree on cost for each milestone.