Experienced growth practitioner with a background in digital product management and marketing. Currently serving as head of digital marketing at ACT Group, makers of Egyptian Travelers Community, and co-founder of Enkaaz, helping businesses build sustainable growth. Previously growth PM at Day one.
I like to have impeccable taste. I’m somebody who will question logic to no end. I have a good eagle eye for details if something looks wrong. I’d say that I like to be a constant improver, so no matter how good is something is I’m always has a way to make it better. I’ll never be happy.
Skills: product management, growth experimentation, a/b testing, user research, user acquisition, product/channel validation, user experience, SEO, content strategy, partnerships, passionate, empathic (high user empathy), self-starting, have a genuine interest in technology, strong analytical skills, great storytelling.
Other interests include: social impact, entrepreneurship, traveling, hitchhiking, and photography.