Turning Messages into Movements, One Line at a Time.
My Story: Crafting Words, Connecting Hearts
My journey into copywriting wasn't planned—it was more like a beautiful accident that led me to discover the power of words. I started like many others, working in corporate settings where I was the person everyone turned to when something needed to be said just right. Reports, proposals, team pitches—I made them sing. But it wasn’t until I crafted a campaign that not only got people to pay attention but also moved them to act, that I realized the magic of this craft.
It’s not just about selling a product—it’s about connecting to something deeper. I believe every brand has a story worth telling, and every person deserves to feel understood. My work is built on this belief. I’ve had the pleasure of working with brands both big and small, from grassroots startups that needed their first real voice, to established companies looking for a new one. In each project, I dig deep. I look for what makes people tick—the emotions, the fears, the dreams—and I make that the heart of the message. Because if we can reach the heart, we can move the mind.
My values are rooted in authenticity and empathy. I know that a message that feels honest can make the difference between noise and resonance. I aim to bring a genuine touch to everything I write, making sure that the voice is true to the brand and the audience.
Outside of writing, I’m an observer—a collector of moments. Whether it's people-watching at a local cafe or getting lost in a classic film, I love anything that captures the depth and complexity of the human experience. I also enjoy long hikes and, occasionally, playing the guitar (though I can't say I'm ready for any gigs just yet). These hobbies keep me curious, grounded, and always in awe of the stories waiting to be told.
My mission is simple: to use words to inspire, to connect, and to create impact. Whether you’re looking for copy that sells, a story that resonates, or just a voice that makes people feel something, I’m here to bring that vision to life. After all, words aren’t just my job—they’re my passion.
Work Terms
Hours of Operation: I am available from Monday to Sunday. I’m flexible and can accommodate special requests outside of normal working hours (8 - 6 pm) when needed—let’s discuss your specific project requirements!
Payment Terms: I believe in clear and fair arrangements. For most projects, I require a 30% upfront deposit, with the remaining balance due upon completion. Payment methods preferred is direct bank transfers. I am open to other payment methods and suggestions. Rates are discussed based on the scope, either by project or on an hourly basis. Let’s create a plan that fits us both.
Preferred Communication Style: Effective communication is key, and I strive to make it seamless. Zoom calls for face-to-face discussions, and WhatsApp for quick questions or updates. I believe in straightforward communication, transparency, and keeping you informed every step of the way. Let's keep it human and collaborative.