The brand guru

Minimum Viable Branding
I'll deliver a Minimum Viable Branding Identity for your master brand and your virtual product

Why MVB?
It will help you divide the costs and start with a minimum viable identity which is absolutely necessary and which helps you ‘stand out in the crowd.’

The MVB proposed will be divided into two parts:
1. Brand Strategy
General brand messaging, its position, values.
2. Brand Identity Kit
Will include graphical elements for print and digital media
With MVB, we can go with a Build-As-You-Grow model, and add what is necessary from time-to-time. The deliverables are as mentioned in the next page.
Brand Strategy
We will deliver a Brand Strategy with the following key elements; helping your kitchen Partners and your customers understand your business and purpose of existence. Some elements might already be decided by you, and we will further modify if there is any room for improvement. The basic elements are:
- Purpose and Promise
- Mission, Vision and Value statement
- STP (Segmentation, Targeting and Positioning)
- Identity
Brand Identity Kit
Below is a list of deliverables. We can discuss the deliverables and add and/or remove any elements you require now or require later.
The elements with green tick (✔) are including in the MVB package. For details see Costs & Budgeting section. We can modify the package on your consultation.
For Master Brand (LettusKitchens)
Brand Identity Kit ✔
- Logo, Logo Symbol and Wordmark with Multiple Variations
- Typography
- Open-source or paid font-family(ies)
- Color Scheme
- Palette with both RGB & CMYK (digital & print) Colors to achieve maximum consistency in your brand colors
- Stationary
- Patterns, Symbols and Shapes
- Images Kit
- Templates for DIY Branded Images