I always have very high standards to my work and aim to deliver insights that are truly actionable through my varied experience in the MR industry combined with my data analysis skills

I have started my professional career with Nielsen in July 2016. Worked for both leading data measurement firms
Nielsen & Kantar and I have around 5 years of market research experience. I have conducted various types of researches for a wide range of clients with special focus on both Customer & Brand experience domains mostly in the FMCG sector.

During my career I have acted as the custodian of one of the longest standing brand tracking systems established in the middle east which was being used by most of the leading MNCs and regional brands in the last 18 years.

I have completed my bachelor degree from AASTMT, Cairo in Business Administration majoring in Marketing & Management.

Work Terms

I prefer to work from 12 to 6 PM Cairo Standard Time, e-mail followed by Calls/Telecon's are the preferred means of communications.

Regarding payment terms, i'd accept 25% in advance as the project is about to kick-off followed up by 3 payments consisting of 25% each as we reach each project milestone to be agreed upon during the proposal stage.