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Skills

  • Marketing Strategy
  • AB Testing
  • ActiveCampaign
  • Advertising Campaigns
  • Communications Planning
  • Competitive Analysis
  • Competitive Pricing
  • Content Management
  • Customer Analysis
  • Funnels
  • HubSpot
  • Landing Page
  • MailChimp
  • Marketing
  • Marketing Analytics

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Services

  • Fractional CMO & Marketing Consultant

    $60/hr Starting at $60

    As a Fractional CMO & B2B Marketing Consultant, I bring over 13 years of hands-on experience driving strategic growth for B2B SaaS, Tech, and Consulting companies. I specialize in building and executing...

    AB TestingActiveCampaignAdvertising CampaignsCommunications PlanningCompetitive Analysis

About

Fractional CMO | Marketing Director | B2B | Startups & scaleups | Tech, software, SaaS

I lead the creation and execution of B2B marketing strategies that drive growth and customer satisfaction. I have over 13 years of international experience in 360º marketing, spanning B2C and B2B sectors, such as tech, software, ecommerce, retail, and consulting.

My core competencies include lead generation, user acquisition, content marketing, media and communication, team leadership and product management. I have a proven track record of delivering results, such as increasing lead generation by 25% within the first month, achieving 150% of affiliation and automation marketing goals, and launching successful product catalogues on e-marketplaces.

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Aitana Arias
Aitana Arias
Kuala Lumpur, Kuala Lumpur, Malaysia
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