A content writer and strategist with the soul of a business development guru
FREELANCE WRITER / CONTENT STRATEGIST
Fairport, NY
Provide freelance and contract writing, editorial and content strategy services to B2B firms and marketing agencies. Support visibility, SEO, lead generation, nurturing, and sales objectives. Hold many HubSpot certifications.
• Bios
• Blogging
• Case studies
• Checklists
• Content pillar strategy/execution
• Content promotion via social media • CTA buttons
• Drip campaigns
• eBooks
• email
• eNewsletters
• Landing pages
• Sales collateral
• Sell sheets
• TOFU/MOFU/BOFU lead generation campaigns
• Web pages
• Whitepapers
(RETIRED) Executive Director, Professional Services Team, LeadG2
HubSpot Platinum Partner
January 2016 – 2018
Fairport, NY
Oversaw the development, design and management of content and inbound marketing strategies and programs helping professional service firms get more visibility, leads and new business from their investment in digital marketing. Created strategies and tactics for “getting found first” online; thought leadership based lead generation programs; drip campaigns using marketing automation; and programs for aligning sales and marketing activities including CRM systems. Also lead firm’s efforts in researching, developing and executing content pillar strategies.
Owner, VitbergLLC
HubSpot Gold Partner
February 2011 – January 2016
Fairport, NY
Owned and managed a digital marketing agency specializing in helping professional services and B2B firms grow their top line. Services included strategic website design and development, development of SEO strategies and tactics, thought leadership based lead generation and nurturing, and metrics analysis. VitbergLLC was named HubSpot’s Vertical Marketing Agency of the Year in 2012, and Rookie of the Year in 2011.
Education
BA, Case Western Reserve University (1975)
MPA, George Washington University (1978)
HubSpot Certifications in Partner Program, Inbound Marketing, Sales, Content Marketing
References
See LinkedIn profile
Work Terms
Flexible: willing to work on short and log term engagements, hourly fee, fixed fee, combination fees.
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