Helping your business to get more profit.
Employment History:
Internet marketing consultant and PPC Affiliate Marketer - Self emplyed
October 2014 - Present
• Working with worldwide (including Europe, US, LatAm, Asia) CPA offers in lead generation, recurring subscription, mobile devices utilities, coupons and e-commerce verticals
• Managing subcontractors
• Making a conception, analytics and optimization of positive ROI PPC campaigns (AdWords: Search, GDN web, GDN in-app; Bing ads; Facebook ads)
• Conducting A/B and multi variation tests of ad creatives (50+ ads per ad group as a standard) and landing pages (5+ landing pages per set of targetings as a standard)
• Preparing technical specifications for landing pages production, ads creation
• Bid optimization
PPC advertising Team Lead - SEO Studio
October 2010 - September 2014
• Devising PPC strategies for large customers
• Leading and educating a team of PPC specialists
• Managing (in a Product Owner role) the process of technical products development:
o Automation of advertising production and conversion tracking process
o Business processes automation, CRM and project management systems improvement
Web Analyst - SEO Studio
February 2010 - October 2010
• Defining online marketing strategies for clients
• Fine-tuning Google Analytics accounts and preparing tech specifications for websites to measure and improve client-centric KPIs
• Web analytics and usability improvement