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Skills

  • Strategy
  • Branding
  • Marketing
  • Advertising
  • Brand Management
  • Communication Skills
  • Consumer Research
  • Content Marketing
  • Content Writing
  • Course Material
  • Management
  • Marketing Strategy
  • New Product Launch
  • Planning
  • Product Launch

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Services

  • Marketing Strategy

    $150/hr Starting at $25 Ongoing

    Dedicated Resource

    I craft marketing strategies that set the course for how a brand/product will connect with consumer and ultimately meet and exceed its long term business goals. I provide clear objectives (the What) and...

    BrandingConsumer ResearchCourse MaterialMarketingMarketing Strategy

  • Brand Management

    $150/hr Starting at $25 Ongoing

    Dedicated Resource

    Managing all aspect of brand marketing from strategy to execution. Broad expertise in all areas of marketing, including advertising, media, digital communications, content marketing, retail marketing,...

    AdvertisingBrand ManagementBrandingCommunication SkillsContent Marketing

  • Go to market / launch strategy

    $150/hr Starting at $25 Ongoing

    Dedicated Resource

    Specific strategies and tactics to maximize the impact in the marketplace of a new product launch and full go to market recommendations to drive commercial success.

    New Product LaunchProduct LaunchStrategy

About

Global Brand Marketing Expert

I am a global brand marketing expert with over 15 years of experience building lifestyle brands in the spirits and fashion industries at world class companies such as Nike and LVMH.
My core expertise is in brand strategy and brand management specifically integrating all marketing functions (PR, digital comms, media, retail/shopper, entertainment, E-Com, ...) at regional and global level.

I believe to make a brand successful, marketers must embrace both a data driven business mindset as well as a less tangible creative and intuitive approach because in the end this is how the consumer behaves.
My profile is a unique blend of marketing "science and art", well suited for building brands in the B2C space.

I am a passionate about the power brands to shape culture and obsessed with the digital transformation and its impact on business models and consumer behaviors.

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