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Skills

  • Content Strategy
  • Marketing Strategy
  • Campaign Management
  • Influencer Marketing
  • Influencer Outreach
  • Media Planning
  • Social Media Content
  • Advertising
  • Content Development
  • Content Production
  • Creator
  • Go to Market Strategy
  • Growth Strategy
  • Innovation Strategy
  • Marketing

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Services

  • CMO/Director | Growth & Content Expert

    $200/hr Starting at $200 Ongoing

    Dedicated Resource

    I offer a rich set of market-tested skills and services for fractional or interim roles, and consulting missions. ๐Ÿ‘‰ Content & Creative strategy ๐Ÿ‘‰ GTM strategy development ๐Ÿ‘‰ Brand & Audience positioning...

    Ad DesignAdvertisingAdvertising CampaignsAdvertising ManagementBootstrap

About

I connect makers with users in a measurable way.

New to Guru. 18 years of experience and a passion for crafting stories and journeys that connect makers with users in a measurable way.

Over the last two decades, Iโ€™ve been hands-on in nearly every aspect of Marketing: from community manager moderating online forums and writing blogs, to Marketing leader advising top executives & CEOs.

Iโ€™ve worked in various industries and with businesses of all sizes, from startups to Fortune 500, across North America and Europe, and I have the credentials, references, and track record to help you take your Marketing to the next level.

Most recently, I was Director of Performance Marketing at Surfline for 3 years. Before that, I spent 11 years at Electronic Artsโ€™ global HQ in San Francisco (EA Sports, itโ€™s in the game!) where I held positions in product marketing, media buying, media strategy, and the last two as Senior Marketing & Content Strategist, and Director of Social Media, for an audience of ~250M followers.

If youโ€™re just starting or are looking to improve or optimize all the ways your audience discovers or engages with your brand, product, or service, I can help you chart out a path that leads to or boosts growth. Let's schedule a call to explore how I can help your business thrive!

MY WORK HAS CONTRIBUTED TO
๐Ÿ† Award-winning Marketing campaigns.
๐Ÿš€ Setting-up a startup that was later acquired for millions.
๐ŸŒ Selling dozens of millions of products globally with a wide variety of revenue models.
๐ŸŽจ Partnering with top tier creative and advertising agencies or talent on high profile campaigns.
๐Ÿ—๏ธ Building marketing departments or setting up new capabilities from scratch at several companies.
๐Ÿ’น Building systems and operational frameworks that streamlined, reduced cost, and improved effectiveness.
๐Ÿ”„ Turning around consumer anger towards distressed brands multiple times.
๐ŸŽ“ Coaching and developing many young professionals into next-gen marketers and creative thinkers.

MY SUPERPOWERS
๐ŸŒฑ Producing Marketing content & experiences that resonates and converts, whether it is distributed on TV, digital ads, YouTube, social media, a website, or at an event, in a paid or organic manner.

๐Ÿ“Š Crunching data and numbers to derive insights or identify patterns to inform strategy and approach. Whether it is about ad performance, social media analytics, multi-touch attribution, campaign effectiveness, market trends, psychographics, etc, data is at the core of everything I do.

๐ŸคConnecting the dots inside your organization. I love partnering with the relevant departments and aligning hearts and minds around an idea, a campaign, a process, or a project, then execute together.

Work Terms

I work on an hourly, open-ended basis, or offer a better rate if you prefer working with me for 20 hours per week for a month. I would offer further discounts on my hourly rate if you decided to retain me for more than a month.

Whether it is about all, a few, or just one of my skills, I will accompany your business or your team towards new heights.

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