A second-year business student... I made many projects related to marketing in my university classes like presentations and as an ex-Udacity Nano-degree student I did many projects related to media like How to make a Facebook campaign. I handled customer acquisition through ads, managing a monthly Facebook ad. As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy, images, picked the targeting, ran optimization trials, and so on.
The second project was Search Engine Optimization (SEO) Audit, In this project, I audited a Udacity website and recommended actions to optimize its ranking in search engine results. I recommended a target keyword list, evaluated the design and the UX of the site, and recommended improvements.
The final project was to Evaluate the Display Advertising Campaign. In this project, I evaluated the results of a display advertising campaign and created a presentation of the results for management. My summary included the targeting strategy, creatives used, the results of the campaign, and recommendations on how to improve the campaign.