Certified AdWords & Bing Ads PPC Manager - Increase Your Conversions
So what makes a campaign successful?
Below is a list of important must haves for any campaign to work well:
- Clearly defined goals and measurable targets.
- Knowing which metrics need to be analysed.
- Perfect structure from campaign to keyword level.
- Optimized bidding for day of week and time of day.
- A good understanding of the intention behind the keywords you're bidding on.
- Sufficient tracking and parameters set up and tested.
- Full use of ad extensions.
- Consistency of messaging from keyword to ad to landing page.
- Well optimized landing pages.
- Regular Search query analysis.
- Negative keyword lists that are updated regularly.
- Correct keyword to query mapping.
- Take in to account the ads of your competitors, and edit ads accordingly.
- Restructure AdGroups to improve the quality scores of high converting keywords.
And finally...
- ABT (Always Be Testing).
By doing all the above you give your self and your business the best chance to succeed in paid search.
About me:
I am a Google Certified PPC professional with over 5 years experience.
I built, ran and sold my own real estate marketing platform in Asia. At the time of sale, 80% of my traffic was generated from paid search.
I worked in-house for a variety of companies as a PPC manager before going freelance.
I am an advanced user of :
- Google Analytics.
- Google Adwords & Bing Ads.
- Facebook, Linkedin and Twitter PPC.
- AdWords editor, Bing Editor.
- Excel and Google sheets.
I specialize in:
- Campaign management
- CPA Targeting to maximise ROI
- Keyword optimization
- Keyword bid management
- A/B testing and experiments
- Re-marketing
- Automation
I am transparent in my approach and easy to communicate with, ready to go above and beyond for the clients I work with.
If you have any questions about me, my services or how I can help you with your digital advertising, please feel free to get in touch.
Work Terms
Flexible with time and pay.
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