Copywriter and Content writer with experience in the literature and tourism/travelling departments. I was an English and Cinema major at University, and have since then been working in a hotel as a reservation and Group Sales Manager, while doing some creative/content writing on the side.
I am also at the moment finishing a masters in digital tourism marketing, which has given me all the more capacities to perform my job as a copywriter. It is a more practical masters, so at the end of every module/course I am required to write an article or a research paper having the concepts of digital marketing on my mind, copywriting being one of them among many others useful for copywriters.
These are a few examples of the topics I have written on:
- Articles on promoting destinations or new products (hotels, services, apps, etc.)
- How to properly use email marketing
- Mesuring a company online reputation and how to improve it
- Analysing a company's digital communications (graphic and dynamic publicity)
- Why is it so important to use SEO and Web Analytics (for content writing and landing pages)
- How can a company use mobile marketing
- Constructing a company's marketing storytelling strategy
- Analysing the company's website, as well as their presence on OTAs
Very passionate about backpacking and experience new cultures, fitness and working out, and literature and old cinema.