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Skills

  • Copywriting
  • Creative Direction
  • Marketing
  • eBook Writing
  • Content Strategy
  • Email Marketing
  • Press Releases
  • SEO
  • Ad Writing
  • Advertising
  • Blog Posts
  • Case Studies
  • Content Planning
  • Copy Editing
  • Customer Analysis

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Services

  • The technical side of web marketing

    $40/hr Starting at $25 Ongoing

    Dedicated Resource

    Many of you are probably aware that behind the glitz and glamour of flash websites and other fancy technie trinkets, there's a digital nuts-and-bolts aspect to making something that looks nice actually...

    Content StrategyDeveloperFlashFlash WebsitesMetadata Modeling

  • Content is king and strategy is the key

    $40/hr Starting at $25 Ongoing

    Dedicated Resource

    Without content, your marketing message falls hard and flat... on it's face. Not only do you need content, but you need content for paid, owned and earned mediums. You need content for your traditional...

    Ad WritingAdvertisingBlog PostsCase StudiesContent Planning

  • Get smart before you get in the weeds

    $40/hr Starting at $25 Ongoing

    Dedicated Resource

    Before you even throw your product or service out onto the stage to fend for itself in a tough consumer and client space you need to do your due diligence. You want to know anything and everything about...

    Customer AnalysisCustomer ResearchMarketingMarketing IntelligenceVertical Marketing

  • Tra'digital (or integrated) marketing

    $40/hr Starting at $25 Ongoing

    Dedicated Resource

    A lot of times you may think your product or service only needs digital marketing, or just traditional marketing. Wrong. You need both, not to mention possibly PR. Whatever you need, I'll figure it out,...

    Marketing

  • One-off's and ad-hoc services

    $25/hr Starting at $25 Ongoing

    Dedicated Resource

    Need a deliverable turned around quickly and polished? I do the following: -Press releases -White papers -Case studies -Marketing audits and strategies -Social media content calendars -Email marketing...

    CopywritingEmail MarketingEmail ServicesMarketingMarketing Copy

About

Content Strategist, Digital Marketer & PR Expert

I'm a veteran, Six Sigma-certified B2B and B2C marketer and brand visionary with experience in strategy and execution, budget development and tracking, leading teams, program management and ROI analysis for big brands and startups.

I'm a marketing technologist. I've honed my strategic skills in digital marketing, including web, email, social media, organic search (SEO), paid search (SEM) and mobile. I'm equally experienced in establishing and executing against traditional branding, marketing and PR infrastructures. I view marketing as a puzzle, and I thrive when coordinating different pieces to work together – from branding and marketing to media relations and internal communications – across owned, earned and paid methods.

I have experience working in the following industries: technology/SaaS platforms, home healthcare, hospitals, CPG, retail, food service, financial services, credit card processing, nonprofit, HR, regulated energy and automotive.

My areas of expertise include:
• Digital marketing - Web/SEO/SEM, email, social, mobile.
• Content marketing/sales enablement/lead gen/client acquisition - Planning, writing/editing, creative direction, publishing, audience engagement and analysis of e-books, white papers, case studies, industry snapshots, blogs, etc.
• Marketing intelligence - Verticals research, competitive benchmarking and customer and/or client feedback, ROI/metrics tracking on marketing efforts.
• Brand messaging - Brand identity and positioning, public relations, internal communications, customer communications.

Technologies:
• Web/SEO - Sharepoint, IBM Websphere, Documentum, Joomla, Omniture, Google Analytics, WebTrends, BrightEdge, HubSpot.
• Email - ExactTarget, Pardot, Constant Contact, HubSpot.
• Social - Shoutlet, Hootsuite, Spredfast, Sprinklr, HubSpot, salesforce Marketing Cloud, EveryoneSocial, PeopleLinx, Sysomos, Radian6, BrandWatch, Klout, Blogdash, WordPress.
• Press release wire distribution - PRWeb, BusinessWire, Blogdash.