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Skills

  • Analytics
  • Community Development
  • Contact Management
  • Content Writing
  • Design
  • Lead Generation
  • Management
  • Performance Engineering
  • Search Engine Optimization

Services

  • Social media management and optimization

    $6/hr Starting at $26 Ongoing

    Dedicated Resource

    I specialize in social media management and optimization, helping brands maximize their online presence, engagement, and conversions. With 2 years of experience in social media marketing, I create tailored...

    AnalyticsCommunity DevelopmentContact ManagementContent WritingDesign

About

"Empowering Brands, Amplifying Engagement, and Driving Growth. I craft data-driven strategies, optimize profiles, create compelling content, and boost visibility.

Anthony Kangogo – Social Media Strategist | Digital Growth Expert

I am a results-driven social media marketer with 2 years of experience helping brands and businesses enhance their digital presence, drive engagement, and maximize conversions. As a freelancer on Upwork, I have worked with clients across various industries, delivering tailored social media strategies, content marketing, and profile optimization to grow their online influence.

Work Experience & Expertise
My journey in social media marketing started with a passion for digital storytelling and brand growth. Over the years, I have gained hands-on experience in:
✅ Social Media Strategy – Crafting data-driven strategies aligned with business goals.
✅ Profile Optimization – Enhancing bios, descriptions, and visuals for SEO and engagement.
✅ Content Creation & Scheduling – Designing compelling posts, captions, and graphics.
✅ Community Management – Engaging with audiences and building brand loyalty.
✅ Paid Social Advertising – Running targeted ad campaigns for maximum ROI.
✅ Performance Analytics & Reporting – Tracking insights and optimizing for better reach.

I also have expertise in content calendar management, digital marketing, social media engagement, content analysis, teamwork, and strategy development. Through my role as an Equity Leaders Programme (ELP) member, I have developed strong leadership, communication, and project management skills, which allow me to work effectively with teams and deliver value-driven results.

Core Values
🔹 Authenticity & Integrity – I believe in genuine connections and ethical marketing practices.
🔹 Continuous Learning – The digital world evolves fast, and I am always upskilling to stay ahead.
🔹 Creativity & Innovation – Every brand is unique, and I craft tailored, original strategies.
🔹 Client-Centric Approach – I prioritize client needs, ensuring their brand vision is fully realized.
🔹 Data-Driven Decisions – I leverage insights and analytics to refine strategies for maximum impact.

Personal Anecdotes & Passion for Digital Growth
My interest in social media marketing started when I was managing my university club’s online presence. I discovered the power of strategic posting and engagement, which led to a massive increase in followers and participation. Seeing how social media could drive real-world results inspired me to turn this passion into a career.

One of my most rewarding projects was working with a small business struggling with online visibility. Through a structured content plan, SEO optimization, and targeted ads, I helped them triple their engagement and increase sales within three months. This experience reinforced my belief that the right digital strategy can transform any brand.

Hobbies & Interests
Outside of work, I am passionate about:
🎯 Tech & Cybersecurity – I hold a Cisco Certificate in Introduction to Cybersecurity, and I enjoy learning about digital security trends.
📚 Personal Development & Learning – I am constantly

Work Terms

1. Hours of Operation
🕒 Availability: Monday – Friday, 9:00 AM – 6:00 PM (EAT)
📅 Weekend & Holiday Work: Available upon request for urgent projects.
⏳ Response Time: I respond to messages within 24 hours on business days.

2. Payment Terms
💰 Billing Structure:

Hourly rate or fixed pricing based on project scope.
Custom pricing available for long-term contracts.
💳 Payment Method:

Payments are processed securely through Guru’s SafePay system.
📌 Payment Policies:
.
Final payment upon project completion for fixed-price contracts.
Hourly contracts are billed weekly.
Late payments beyond 7 days may result in service suspension.
3. Preferred Communication Style
💬 Communication Channels:

Guru Messages (for all project-related discussions).
Zoom/Google Meet (for meetings and consultations).
📣 Communication Preferences:

Clear and concise communication.
Weekly or bi-weekly check-ins.
Urgent matters should be marked "High Priority" for a faster response.