As a start-up company it is often difficult to see the forest for the trees, and there is not a lot of time to contemplate either. ANZ was able to quickly grasp our market space, sales challenges and resource obstacles to efficiently help us evaluate our current sales practices and lay the foundatio
n for a more robust marketing plan for the coming year. We learned how to use our limited HR resources more effectively and discovered cost-effective ways to build up our pipeline while reaching a much broader spectrum of prospects.
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Richard Geller, CEO, Sponsera LLC