"Creative Vision, Designing Tomorrow: 20 Years of Design Excellence"
Charles Sutton, known professionally as Ari, serves as the graphic designer at WSM Performance Parts, a leading manufacturer and distributor specializing in sports vehicle parts across PWC, Marine, and Off-Road categories. His primary role involves meticulously updating and enhancing print, web, and distributor catalogs in each category. With over two decades of experience, Ari brings expert proficiency in InDesign, Illustrator, and Photoshop to seamlessly integrate captivating designs into catalog layouts and product packaging.
Ari's creative process extends to packaging design, where he conceptualizes and visually represents designs using 3D modeling and animation techniques in Blender. This approach allows him to simulate how designs will appear in their final form, ensuring clarity and impact.
Additionally, Ari creates for and manages WSM's social media pages on Facebook, Instagram, Threads, X, LinkedIn, and more.
Beyond his role at WSM, Ari contributes as an adjunct professor of graphic design at SNHU, imparting his knowledge in the following courses — Digital Publishing, Layout and Publication Design, Typography, and Designing with Data — to aspiring designers.
Since 2005, Ari has also maintained a vibrant freelance career, operating under the banner of Ari's Design Studio. His freelance work spans diverse creative domains including design, illustration, content writing, copy editing, and proofreading, showcasing his versatility and commitment to excellence in every project.
Work Terms
Since Ari works on a wide variety of design projects, terms and conditions will be discussed on a case-by-case basis.
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