Digital Soup: Stirring up creativity, innovation, and strategy to serve you the perfect blend of digital solutions for your business.

Founded by artist and designer Ashley Call-Williams, Digital Soup is the culmination of over 20 years of experience in the creative industry. From the beginning, Ashley’s journey has been defined by an unwavering passion for art, design, and visual storytelling. Her career spans an impressive range of mediums — from traditional illustration and fine arts to cutting-edge digital design, branding, and marketing.

Ashley began her professional career in the late '90s when graphic design was still rooted in analog methods. Her early work involved hand-drawn illustrations, typography design, and layout planning, all of which required an artist’s precision and a designer’s keen eye for detail. As technology evolved, so did Ashley. She seamlessly transitioned into the digital world, becoming an early adopter of design software and embracing the potential of digital tools to enhance creativity. This adaptability became a hallmark of her work, allowing her to merge classic design principles with modern techniques.

In 2005, Ashley founded Studio 95 Design, now Digital Soup, a creative agency that reflects her unique approach to design and problem-solving. The name Digital Soup itself symbolizes the idea of blending diverse elements — creativity, technology, strategy, and art — into a harmonious and impactful solution for clients. The studio quickly established a reputation for innovative design, dynamic branding, and engaging visual content, serving businesses across industries, including real estate, retail, and entertainment.

Throughout her career, Ashley has not only produced stunning work but has also mentored aspiring designers and artists. She believes that good design goes beyond aesthetics — it tells a story, solves problems, and connects people. Her approach to design is both strategic and intuitive, ensuring that every project not only looks beautiful but also serves a clear purpose.

Ashley’s experience encompasses everything from logo design and branding to web development, print media, digital marketing assets, and concept art. Her portfolio includes collaborations with well-established companies, small businesses, and independent creators. Each project, no matter how big or small, receives her full dedication and artistic vision.

Over the years, Digital Soup has grown into a versatile creative hub where ideas are nurtured, strategies are refined, and impactful designs come to life. Ashley's ability to stay ahead of industry trends, while staying true to timeless design principles, makes Digital Soup a trusted name in the creative community.

Whether she is designing a sleek logo, developing an immersive marketing campaign, or conceptualizing art for a new product, Ashley Call-Williams brings three decades of expertise, passion, and originality to everything she touches. Her journey — from traditional artist to digital design pioneer — continues to inspire and shape the future.

Founded: 1995

Work Terms

Payment Terms:

Payment for services is due upon receipt of the final invoice unless otherwise specified. A 50% deposit is required before project commencement, with the remaining 50% due upon project completion. For larger projects, milestone-based payments can be arranged. Preferred payment methods are agreed-upon digital payment platforms. An additional 6% will be charged for card processing. Late payments may incur a 5% late fee for each day past the due date. All pricing will be clearly outlined in the project proposal or contract.

Hours of Operation:

Our standard hours of operation are Monday through Friday, 9:00 AM to 5:00 PM EST. Work outside of these hours, including weekends and holidays, may be accommodated upon request and could be subject to additional fees. Response times for communication are typically within 24-48 hours during business days.

Preferred Communication:

To ensure smooth and efficient collaboration, text and digital forms of communication are the preferred methods. These channels allow for a clear, written record of discussions, requests, and project updates. For urgent matters or real-time collaboration, phone calls or virtual meetings can be scheduled as needed. Please direct all communications to the provided business digital address and send texts to the designated phone number.

These terms are designed to create a productive and professional working relationship. If you have specific needs or questions, I’ll be happy to discuss further.

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