Business Management
• Developing and driving Business Strategies.
• Drive the annual operating plan process, consistent with strategic plans.
• Identifying, developing and implementing key marketing programs for ramping up sales & revenues with Track, Monitor & review mechanisms.
• Managing operational business aspects like inventories, production planning and outsourcing.

Sales & Marketing – Domestic and Exports
• Managing the sales and marketing of key products, Pricing and Profitability.
• Marketing Budget Planning and Control.
• Creating niche market advertising and presentations to increase sales activities.
• Building relationships with business partners for joint marketing programs & implementing strategies.
• Reviewing and interpreting the competition and market information to fine-tune the marketing strategies resulting into better reach in the market.

Channel Management
• Developing new business partners to expand product reach in the market and working in interaction with the agents to assist them to promote the product.
• Ensuring periodic monitoring of sales and collections.
• Established Channel Partners in Middle East, Africa and SAARC Countries.
• Recruiting and training sales team.

Product Management and Product Development
• Leading the development of the product vision, the integrated view of how the product will serve the needs of the customer while building lasting value for the Company.
• Defining the customer value proposition, mapping long term product and business strategy and planning the development, release and growth of the product.
• Liaised with group companies internationally for new product development and product strategy alignment