rock solid digital marketing strategy
With more than 20 years of experience in the digital marketing field, Barry delivers results-driven marketing programs to the his clients. Much of Barry’s body of work has been in the digital strategy and branding for clients such as Hyundai, Blue Cross Blue Shield, Steelcase, Rosetta Stone, HP, Nestlé, Pfizer, Chase, Procter and Gamble, Pearson, and Reed-Elsevier.
Prior to joining Finn Partners, Barry led Porter Novelli’s digital group where he developed industry-leading programs for non-profits, industry groups, government agencies and well-known consumer brands. Under his leadership, the digital group built innovative online programs for Hewlett Packard, Crayola, the U.S. Department of Agriculture (Food Guidance System), Georgia-Pacific, the Centers for Disease Control and Prevention, the U.S. Department of Health and Human Services (Dietary Guidelines), Busch Entertainment Corporation’s Busch Gardens, SeaWorld and Discovery Cove, Penske, Capital One, and many more.
Prior to joining Porter Novelli, Barry was operations director for Active.com, the leading registrar for recreational, team and league sports. He also managed cause marketing campaigns such as American Express Travel Related Services’ Charge Against Hunger campaign while at public relations agency M. Silver Associates, Inc. At AOL, Barry led the launch campaign for the company’s first e-commerce shopping cart, AOL QuickCheckout. Barry also led internet business strategy for Best Software (now part of Sage Software) and M.Y.O.B. Accounting software.
Barry has been featured in industry publications and has appeared as a speaker and moderator at industry conferences and seminars in the U.S. and Europe. He has a M.S. in Public Relations from the University of Denver and a B.A in Communications from LIU Southampton.
Work Terms
Can work on a project or retainer basis.
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