Many years of challenging experience makes me a highly professional consultant and manager in online marketing as well as internet/ e-commerce projects.
Interims Manager Affiliate-Marketing
and SEA for Deutsche Bahn (freelancer)
The German Railway Company (Deutsche Bahn) hired me as an interim
manager to analyze the status quo of their affiliate-accounts. I also organize
the handover to a new team, due to an internal re-organization. Furthermore,
building relationships with their top affiliates and recommending a best practice approach to restructure and optimize their accounts is part of my tasks.
Additionally I expedite the development and implementation of trafficand
app-install campaigns for Qixxit (mobility portal) which is a subsidiary
of the Deutsche Bahn as well as the national and regional campaigns
for Deutsche Bahn by using Google AdWords and Facebook advertising.
Time period: 06/2015 - today
Industry: Travel and mobility
Online-Marketing for English retailers
as senior online marketing manager for a
consulting company (freelancer)
As the senior online marketing manager for BBR Associates, I built up the online-
marketing unit, fixed the organization and trained the employees. BBR
Associates is a consulting company which is specialized on retailers from
UK and other countries who want to enter the German market. Furthermore,
I was responsible for the management of the major customer accounts;
mainly affiliate marketing, Google AdWords and partner management. I
also launched new retailers on the market, starting with the network decision,
budget planning and publisher recruiting. The same applies for Google
Adwords accounts incl. testing of new Google options like GDN and
shopping etc.
Online-Marketing for retailers
and other local companies (direct)
Setup and ongoing support of search engine and affi liate marketing for
online shops such as Hawes & Curtis (fashion), Anthropologie (fashion and
living), Madeleine Mode (fashion), Neoliving (living) and other companies
like European BC, Meinhard, ProIO and many more.
Time period: 08/2002 - today
Industry: Fashion, living, IT
Work Terms
by arrangement