E-commerce & Digital Marketing: Redesigning the conversion funnel, implementation of new payment gateways (American Express, Stripe and PayPal), updating the Home Page, creating and managing new product sheets, e-merchandising (trends / stocks), UX Design and global overhaul of the website Desktop + Mobile user-friendly version, monthly analysis of the Kpi’s and reports for ROI adjustments, business and full marketing plan, creation and integration of Landing pages with conversion and branding aims
Media planning: Communication plan in partnership with Elle magazine, Vogue UK and Madame Figaro Paris. Tracking and study the media impacts and business evolution (audience, repeat coverage, gross rating point) of each banner.
CRM & Emailing: creation and integration of Newsletters, Data Base management, opt-in and opt-out acquisition plans, Data Base segmentation, analysis
Community Management: sponsored posts in via Facebook Ads Manager (multichanel support), posts programming, Instagram content and feeds, bloggers and celebrities, Pinterest boards strategy