helping you find the rocks that matter in the pile that doesn't

I am a Brand and Marketing Strategist, Freelancer and Consultant with over 15 years of experience connecting brands to consumers and I LOVE MY JOB!

I love tackling the logic puzzle of business -- how to leverage your strengths and balance the realities of the marketplace to gain the consumer's love. I am driven by relationships and results and this work gives me both!

Here's what I love to do and (therefore) what I'm best at doing:

Strategic Growth Plans --- Development of short and long term brand strategy plans
• Brand positioning; brand and company portfolio analysis; brand priorities; business reviews and performance analysis; P&L development and analysis; distribution, pricing, competitive analysis; primary and secondary consumer research

Marketing Plan Development and Execution --- Full plan development that aligns with strategic objectives
• Digital, social media, search engine (SEM); broadcast, print and radio; grassroots and multicultural marketing; communication strategy; website and collateral development; retail, POP/POS, and consumer promotion campaigns

Brand and Product Development --- Strategically identify incremental and profit-driving opportunities through consumer insights
• Market opportunity analysis; competitive and market insights; consumer research synthesis and trend analysis; financial and profitability analysis; branding design and development; packaging design; retail and operational readiness

Areas of Expertise:
- Retail (traditional and non-traditional, warehouse and DSD)
- Food and Beverage
- Multicultural - Hispanic, Latino, African-American
- Beauty

**I would love to help you!**

kathy@bigrockstrategy.com
972-689-1988