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Skills

  • Video
  • Analysis
  • B2B Marketing
  • Content Development
  • Content Marketing
  • Copywriting
  • Infographics
  • Insurance Industry
  • Marketing
  • Motion Graphics
  • Powerpoint
  • Research
  • Sales
  • Scriptwriting
  • SEO

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Services

  • Video Scriptwriting

    $50/hr Starting at $100 Ongoing

    Dedicated Resource

    A video script is a blueprint. Its purpose is to communicate to everyone involved in the production exactly what’s to be done and how. Visual scriptwriting is a different skill from business, fiction...

    B2B MarketingContent MarketingScriptwritingVideoVisual Storytelling

  • Visual Storytelling

    $50/hr Starting at $100 Ongoing

    Dedicated Resource

    “Good salespeople tell stories that inform prospects; great salespeople tell stories that persuade prospects.” – Gerhard Gschwandtner, publisher of Selling Power Stories relax a buyer’s skepticism while...

    AnalysisInfographicsMotion GraphicsPowerpointResearch

  • B2B Marketing Content Development

    $50/hr Starting at $100 Ongoing

    Dedicated Resource

    I'm a professional B2B content marketer with strong SEO and website copywriting skills. I write content that embeds the desired keywords, but is also highly readable, relevant to the targeted reader,...

    Content DevelopmentMarketingSEOWebsite Content

  • Copywriting

    $50/hr Starting at $100 Ongoing

    Dedicated Resource

    Specialize in B2B copywriting that sells technology (hardware, software and services) to the insurance industry.

    CopywritingInsurance IndustrySoftware Design

About

B2B sales messaging, visual storytelling and video scriptwriting. Stories sell!

As a professional B2B marketer, I've had to reinvent myself several times. First there was the evolution from producing offline print content (brochures, white papers, etc.) to also producing online content (websites, blogs, landing pages, demos), and having to learn the new tools and tactics (e.g. SEO) that came with it.

Then the rise of content marketing. The activities remained the same - strategy development (value proposition, target definition, messaging), content development (make sure it's relevant and useful to your targets) and distribution.

Next was social media. New tools, platforms, processes and metrics. All the while, as the web evolved to support larger files sizes, content was becoming more visual. Fewer words and more charts and images. With social, we also saw a rise in story as a vehicle for grabbing attention.

Two years ago I noticed three phenomena that caused me to reinvent myself yet again:

1. With the rise in the number of distractions (constant connection via tablet and smart phone), attention spans were shrinking.

2. Business people were (and are) BUSY. The recession reduced the number of workers at most companies, and those remaining had to take up the slack.

3. Ubiquitous broadband infrastructure (via fiber optics and wireless transmission) and screen devices (capable of receiving and rendering mulitmedia) eliminated any physical limitations to video delivery.

Video production is the way to deliver B2B marketing messages that prospects willingly consume. This time was more fun than the previous evolutions. It's also hard work - there's so much to learn regarding the technology. The most important new skill I learned wasn't technological, though... it was visual storytelling.

Please see samples of my videos here: https://vimeo.com/acsellerant
Learn more about me on my LinkedIn profile: www.linkedin.com/in/BobLeonard
And on my company website: www.acSellerant.com

Work Terms

Hours of availability, payment terms and other rules of engagement are flexible and negotiable.

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