I help brands tell engaging stories and give words a creative and professional flourish.

With over seven years’ experience as a PR consultant and content strategist, I have helped startups to blue-chip companies including Microsoft Middle East and Africa, to tell their stories. There’s a ton of brands and content out there, but only a few will inspire a connection. It’s not about shouting the loudest, but engaging readers in a strategic way. Why are stories so important? Not only does fresh content increase search engine rankings, but more importantly, stories are memorable. This is because stories evoke emotion, and people are more likely to remember something and take action - whether it’s buying a product or donating to an NGO - when they feel something. More brands are telling stories, and not about their product or service offering, but stories that make an audience feel a connection towards the brand. Red Bull is a great example.

I specialize in PR consultancy, and copy-writing and editorial services including creating blogs and website copy, marketing collateral and investor reports. With experience across the financial and technology sectors and an honors degree in politics, I have a wealth of industry knowledge that gives your content the edge, making it newsworthy, topical and on-trend.

Considering I am based in South Africa, I offer a rate that is more affordable in Dollar terms because of the exchange rate, giving you more bang for your buck. I have uploaded examples of my recent work including a creative travel piece, a business article and an example of a visual infographic that I conceptualized.

Work Terms

I am relatively flexible and it depends on the project. Please note that I do most of my work using British spelling, but can happily change to American spelling should the client require.

Attachments (Click to Preview)