Event Marketing Specialist

Event marketing specialist with over 10 years' experience working for media & event companies in London, designing and implementing strategic marketing plans for a variety of international B2B events including exhibitions, conferences, summits, fairs, seminars, webinars, awards, training courses and roadshows in tech, AI, education, renewable energy, finance, procurement and training.

Hands-on roles allowed me to develop a well-rounded skill set in marketing and gain extensive knowledge of international marketing strategy.

Contact me if you need strategic or implementation level support!

My areas of expertise include:

- Marketing strategy & campaign implementation
- Email marketing (copy-writing and campaign management)
- Database marketing (setting up, maintaining, and developing the database)
- Social media marketing (Twitter, Facebook, LinkedIn, Instagram)
- Search Engine Optimization (SEO)
- Pay-per-click (LinkedIn, Twitter, Facebook, Google Ads)
- Partnership marketing (developing and maintaining strategic partnerships)
- Content marketing (content plan creation and promotion)
- Lead generation & nurturing for marketing, sales and sponsorship teams
- Marketing budget planning & management
- Systems acquisition & implementation (Hubspot CRM and registration systems)
- Public relations (press releases and media relations)
- Market research (customer journey, data analysis, surveys, interviews, personas)
- Marketing automation (emails, funnels, lead scoring)

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