Brand Communications Strategist
Charli is a senior-level brand communications strategist and media relations powerhouse with deep consumer storytelling know-how. She has developed strong relationships across a wide range of publications which have led to placements in USA Today, CNN, Travel + Leisure, Condé Nast Traveler, Los Angeles Times, Us Magazine, Access Hollywood, and Departures, to name a few.
Most recently, she served as the Director of Public Relations at the Virginia Beach Convention and Visitors Bureau where she led all communications, social media and content marketing efforts, and she solely generated 359 media placements, a 50% increase from the previous year, and grew social media channels by 15%.
Prior to this, she worked at one of the largest PR firms working with clients across travel & tourism, food & beverage, wine & spirits, consumer technology, toys and gaming, and entertainment and lifestyle categories. In her role, she served as an Air New Zealand account manager where she drove media relations for “The Hobbit” plane livery reveal at LAX and outreach for the airline’s Dreamliner aircraft delivery event, which resulted in more than 1.9 billion and 500 million media impressions respectively. While working with Barefoot Wines, she planned a large-scale activation and led media outreach efforts to promote the launch of a new product, which resulted in one billion earned media impressions and 30 media event attendees.
Charli boasts a deep understanding of her client’s industry, developing and managing communications and media strategies, and securing coverage for a variety of clients including: Air New Zealand, Barefoot Wines, Hilton Hotels & Resorts, Southern Comfort, Jack in the Box, Focus Features, Amazon, Moose Toys, Solage Calistoga, Qdoba, Israel Ministry of Tourism, Starmaker, Here Media, Airport Lounge Development, Hornet, Los Angeles Tourism, etc.
Charli received her Accreditation in Public Relations (APR) from the Public Relations Society of America (PRSA), an