I am a marketer in action and essence.
Cheryle Barnett
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A seasoned marketing service practitioner and leader, with over ten years experience in advertising agency account management. She has worked in areas such as pharmaceutical (DTC/DTP) lifestyle; spirits; luxury brands; youth/urban; retail wireless telecom and banking, insurance, education, real estate and associations to name a few. Cheryle is a marketing/advertising idealist and believes in expanding client business opportunities by leveraging multiple consumer touch-points, targeted data and insights . She has led the strategic development and implementation of integrated campaigns via channels that include digital and traditional media, events, grassroots/community outreach, direct marketing, and niche/promotional marketing.
Passionate about the creative advertising process, she uses strategic insight that is measured around consumer behavior to develop marketing plans and engagement programs that generate more than just brand awareness, but brand affinity. This has been evident through her work with Clients such as Summit Medical Group, Royal Caribbean,Verizon Wireless and HSBC.
Specifically in the world of pharmaceutical marketing she has led digital and customer relationship/retention marketing for the AbbVie (began as Abbott ) brand Humira and managed several brands within the AstraZeneca (AZ) pharmaceuticals portfolio on both consumer and physician communications for Pulmicort Respules, Seroquel and Arimidex. Her service with AZ included partnering to develop a corporate model for clinical trial recruitment and community outreach among targeted segments, as well as DTP/CME programming for physician cultural competence. Additionally, Cheryle's experience includes having produced national level education symposiums of key opinion leaders (KOL's) and cross-discipline healthcare practitioners that led to an increase in targeted physician enrollment to advisory boards for AZ. She has also directe