A data analyst that specializes in various analytical analysis including predictive analytics, web analytics, and digital marketing.
- Over 4 years of experience in digital marketing and using advanced analytical models , i.e. Advanced Customer Segmentation, High Value Behavioral Analysis, and Multiple Attribution Amalysis, to drive marketing efforts across various media channels including online media, email, and direct mail.
- Adept in programming with statistical/analytical software (SAS, JMP)
- Experience in the design and implementation of analytical models to provide and support data driven marketing strategies
- Central resource for various statistical techniques including Logistic Regression, Cluster Analysis, Variable Reduction, and Customer Segmentation
- Proficient in using web analytical tools such as SiteCatalyst, Google Analytics, and Omniture to analyze marketing campaign performance and provide insights to help maximize ROI across various digital platforms
Software Proficiency: SAS, Adobe Test and Target, SPSS, Minitab, SiteCatalyst, Omniture, SQL Server
Specialties:
Predictive modeling
Customer Segmentation
SAS Programming
Statistical Analysis
Work Terms
Available Monday through Thursday. Hours vary depending on scope of work and availability.