Search Engine Marketing Specialists

Over A Million Businesses Rely On Google Adwords

Here’s Why;

Google Adwords allows the advertiser to choose who they want to reach with text based Search Ads, Display Ads, Video Ads and App Ads.

Adwords are a bunch of keywords, terms and phrases the advertiser chooses to target. The keywords don’t necessarily need to be directly related to your product or service.

Our favorite feature is how Google Adwords integrates with Google Analytics, allowing the advertiser to optimise for conversions during the campaign, as apposed to after.

SEO on the other hand is a specific keyword or phrase that is crafted into the content so that it can eventually, after a few weeks or months, rank on page one of Google. We usually see results with Adwords within hours.

Search Results Page Positioning Is Key

What We Means Is;

Adwords Search Ads are displayed at the top, side and bottom of the search results page. (As depicted here by the magnification boxes)

This allows for Adwords Ads to have (statistically) the best chance to be clicked by a potential customer.

Coupled with targeting potential clients with specific messages, at different parts of the buyers journey, increases the chance to convert the person into a lead as the Ad is aimed at their search query. Therefor the Ad will always be relevant.

Google Adwords Is A Pay-Per-Click Form Of Advertising

What That Means Is;

The advertiser only pays once the advert has been clicked.

Each keyword is assigned a monetary value based on supply and demand, as well as a complicated algorithm that takes into consideration the Adrank, Quality Score, Landing Page, Bid and many other factors.

The Ad spend can be easily managed through setting a budget, which can’t be over spent, and conversions be tracked in order to render an Ad profitable.

This can happen in real time due to the previously mentioned Google Adwords and Google Analytics integration.

Founded: 2017

Work Terms

We operate Monday to Friday 7am - 6pm GMT+2

Our fees are negotiable from client to client as no campaign is the same.