My USP as a content writer is creating persona-based, well researched, timely content for all your marketing efforts.
With 6+ years of digital experience, I have come to the conclusion that no matter which channel you are promoting your products/services, content stays at the center of all. However, the sheer meaning of content development has changed with the complete transformation in how users access content. you have to understand their awareness level and behavior through each touch point and serve only what is relevant to them.
With this theory, I have worked across myriad of channels and created a host of content in various formats to educate the audience and help businesses earn engagement, trust signals, brand loyalty, leads, and customers.