Highly collaborative, results-driven creative with strong communications, marketing, and SEO strategic writing skills with 15 years of experience in health publishing and the media.
Basic Health Publications, Inc.Communications Director, 2010 – 2016
• Strategized and executed dynamic promotional plans for 18 to 24 books per year for publishing company.
• Senior copywriter for all company communications, including press releases, marketing materials, and company blog (http://entitledtobasichealth.blogspot.com).
• Oversaw content development in complete editorial process.
• Developed successful social media platforms to showcase books and authors, driving book sales through multi-channels.
• Worked closely with publisher to acquire and develop new titles based on market demand, SEO data, and Google trending data.
Accomplishments: Co-wrote and edited new wellness book to be published in May, 2016 and Amazon Kindle Single coming out March, 2016
SR Media/Live Well Magazine
Senior freelance Copywriter, 2012- Present
• Conceive, interview, and write dynamic feature stories, including regional and national travel destinations, trending business news, and health and social awareness perspectives, all while creating compelling and clickable SEO headlines, and developing connective themes throughout the website and print editions.
Endorsement: "Courtney possesses that unique and sought after combination of a successful writing and marketing career. Her words have impact and resonate with whatever audience she is engaging – due not in small part to the energy and intuition she brings to the written word. She is a born storyteller and can find the essence of story in the most uncommon and surprising of places.” – Kathleen Coleman, SR-Media, Director of Sales & Marketing
Beyond Words Publishing (Imprint of Simon & Schuster) Director of Publicity, 2007-2009
• Managed day-to-day operations for the publisher of New York Times’ bestsellers, The Secret and Infinite Possibilities: The Art of Living Your Dreams.
• Strategized and executed regional and national campaigns, including directing a five-member communications team.
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