A proven track record of delivering positive results.
My passion for digital marketing and web design started at 16 years old, when I enrolled in a business course at a local college with the dream of becoming a web entrepreneur. Although my dreams of starting a custom shoe design company faltered after facing tough realities, I never lost the passion for digital marketing and web-based entrepreneurism.
After graduating college with a Bachelor's degree in Marketing and Entrepreneurship and completing several digital marketing internships, I started working as a product copywriter. There, I learned the basics of coding along with many SEO best practices. I expanded upon my SEO knowledge and content management skills by taking a position with a major US online gaming site. This position covered all aspects of digital marketing management: SEO, SEM marketing, content management, email marketing, and social media management.
After honing my digital marketing skills in the iGaming sector, I gained employment with MGM Resorts International in a high visibility role at Excalibur Hotel & Casino, where I managed all aspects of digital marketing and digital brand management for the hotel and its website. I used my graphic design skills to create many digital assets, which I displayed on property and online via affiliate ad campaigns. I conducted competitive analysis and provided findings to the social media team, along with a strategic content plan for each of our social media accounts. I authored all website content, leveraging my understanding of SEO to increase organic site visits.
Today, I am still employed by MGM Resorts International. I assist the eCommerce Technology team in the constant effort to drive revenue through website bookings. My specific role is to vet, launch, and manage all A/B testing across all MGM property websites and MGMResorts.com. I present my findings to C-level executives within the company and strategize how to further improve site functionality pertaining to booking funnels and navigation.
Work Terms
Due to my existing full-time position, I am limited to only part-time, remotely-based openings. I can accommodate all time zones, but I am based in the Pacific time zone and prefer to work with time zones close to mine.
My minimum rate ranges from $20-25 per hour, based upon the number of hours required and the complexity of the position. My ideal time commitment ranges anywhere from 5-20 hours per week.