Without traffic, all websites are just people talking to themselves. Stop talking to yourself!!!
Coming from the bad old days, I cut my teeth on SEO back when keywords were stuffed, backlinks were bought and blogs were spammed.
I, however, did not buy into the 2006 SEO hype machine, instead preferring to generate honest traffic for a select few clients.
I cringe when people ask for their site to rank at #1 for a specific keyword. I would never promise to do that, because I don't work for Google and have zero control over who's site they rank for a specific keyword.
I will, however, happily provide the easiest method for your visitors to get to your site, find what you are selling, and make a purchase.