Accomplished Senior Digital Marketing Leader with a distinguished track record in driving customer acquisition, optimizing digital communication channels, and orchestrating comprehensive social media strategies. I have strong expertise in leveraging data analytics, executing high-impact brand marketing campaigns, and igniting buzz-building initiatives.

I have consistently demonstrated my ability to implement result-oriented marketing strategies, with a sharp focus on ROI, delivering substantial reductions in cost metrics, and driving remarkable increases in engagement rates.

My leadership extends beyond the tactical realm. I excel in collaborating with C-level executives, cultivating fruitful relationships with agency partners, and engaging influencers. My strong project management skills and knack for relationship-building have been instrumental in shaping the success of numerous campaigns and initiatives.

Over the past 18 months, my achievements include:

Orchestrating multiple award-nominated campaigns recognized in prestigious industry awards such as Branded Entertainment/Product Placement and Content Marketing awards by MediaPost, Ad Age, and Digiday.

Assuming a pivotal role in onboarding several new agency partners and setting the digital and social marketing budgets and KPIs for 2022 and 2023.

Successfully launching influential influencer campaigns featuring notable figures such as actress Lauren Lapkus, country star Morgan Evans, and musician Anderson East.

Expanding my leadership to oversee digital online partnerships with industry giants like Well & Good, BuzzFeed, ESPN, Condé Nast, Uproxx, Hypebeast, and Vox.

Broadening my scope to encompass programmatic and display marketing, executing multiple podcast sponsorships with iHeartRadio, and leading numerous earned media campaigns.

Work Terms

I am available Monday through Friday during the daytime (eastern time zone), with weekend availability as needed.