I am a full-stack marketer with expertise in core marketing strategy, lead generation and marketing automation. Strong experience in paid social (Twitter and LinkedIn) for lead generation.

I am career B2B marketer, with hands-on experience across the entire sales and marketing funnel. I can help with strategy and planning, provide coaching or do the actual hands-on execution. Recently, my success with paid lead gen campaigns using LinkedIn ads, were featured in a case study. http://www.slideshare.net/GonzaloMannucci/l-30650372 .

Examples of my recent work:
Managed the full stack of demand generation strategy and execution, for a disruptive start-up in the marketing automation software space
- Created demand generation planning, budget and forecast
- Executed lead acquisition programs directly including: Google AdWords, LinkedIn Ads, Twitter Advertising, 3rd party email lists and custom programs
- Hands on execution of paid search and social media campaigns: Placing ad buys --- designing creative / writing copy --- managing campaigns --- to analyzing performance
- Launched automated lead nurture programs across the entire buying cycle
- Created lead scoring, closed-loop reporting and campaign attribution models to tie campaigns to revenue
- Authored and co-authored blog posts, playbooks, eBooks and slide-shares to fuel a content marketing machine

Work Terms

Flexible and available for engagements, both on-site and remotely.