A professional on marketing, branding, and PR in both B2B and B2C industry. An enthusiast on marketing and PR who is willing to provide added-value for you with the freelance service.

I’m a professional on marketing, branding, and Corp communications/PR in both B2B and B2C industry. Professional experiences include but not limit to:
- More than 10 years’ extensive experience as marketing, communication and PR function team leader, with solid experience on marketing strategy plan and implementation, integrated communication and corp. reputation building.
- Proven check record on PR/media strategy plan and delivering. Familiar with China media environment and with good relationship with media both public and trade channel. Experienced brand crisis and corp. crisis, with professional skills on issue/crisis management
- Strategic thinking and problem solving skills. Result driven, creative and willing to take challenge

* Freelance,Marketing and PR Consultant
May 2017 - Present
I worked as the freelance consultant on Marketing, strategy and PR. Project include:
- Pearson QINGZHIYUAN School Marketing strategy consultant
- Schneider life science Unit branding strategy and message development
- SEIU government PR project
- Dell Advisor Board Meeting in U.S.
- Merck Pharma Executive media interview
- Berry Genomics SMA genetic testing CSR project media roundtable
- The National Center for Science in Hepatocellular Carcinoma & Berry Genomics Co-project on Early genomics testing on liver cancer kick off media event

*Greater China Marketing Communications Manager | Varian Medical Systems Ltd.
March 2015 - April 2017
- Marketing Communication team leader.
- Integrated Marketing strategy plan and execution. Budget management

*Communications Manager | Astellas Pharma China, Inc
June 2014 - March 2015
- Astellas China’s product communications, PR and CSR

*Professional Affairs Manager | Novartis Group - Alcon Division
March 2010 - March 2014
Marcom and PR function team leader

*Communications Manager | Motorola
April 2006 - February 2010
- Responsible Motorola China's R&D communication

Work Terms

available as needed - open to offers.
You can reach me through my email: straycat2002@hotmail.com.
Thank you.