Karmen Baric connects online brands to their target audiences for the perfect marketing experience. At the University of California, Davis, Karmen learned the importance of applying classic marketing techniques to modern brand strategies from experts in the field, including her Communications professor, Dr. Martin Mitchell. Recently she finished a research paper on customer conversion and participated in a group project on improving SEO. Karmen is currently finishing her Bachelor of Arts in Communications and hopes to intern in an online marketing department in the near future.