“Creative thinking inspires ideas that can be portrayed in the real world through art.”

My passion for arts landed me to graduate from Symbiosis Institute of Design, Pune with a specialization in communication design. I have expertise in translating abstract and creative ideas to tangible form so as to enhance the experience of the viewer. For any marketer, understanding customers need and translating them into the desired solution is the most crucial task and I could leverage my creativity and design skills for the same. So, I joined IIM Trichy and specialized in marketing. I learned the art of incorporating my designing skills to solve managerial problems.
In search of professional exposure, I ended up doing a summer internship with InnoServ Digital as a marketing intern. Being a fresher I got challenging tasks like generate leads, define the key person to approach and develop behavioural designs to revamp the company’s website layout and marketing collaterals.
In the due course, I did various projects related to marketing like increased brand awareness for an e-com “The Souled Store”, performed in-depth interviews for better understanding buying behaviour of customers, analyzed integrated marketing communications of Mi.com etc.
In my opinion art and creativity requires an active mind which comes from an active body. I have always been an active participant in extra-curricular activities like sports, dance and fashion shows in which I have won several awards and appreciation in inter-college event. Apart from this, I have organized photography events in IIM Trichy to engage students to break-free from monotonous routine activities. In my leisure time, I like to read manga not only for characters and stories but also to explore the possibilities that advancement in technology can do to human life.

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