I specialise in coaching stressed out men with demanding jobs in their 30s & 40s who are struggling to stay in shape.

Hi, I’m Doug...

Having grown up the skinny kid who constantly got picked on, I spent my twenties trying every workout plan and fad diet in a desperate attempt to build my physique and my confidence, but nothing work. Then sometime around the turn of my 30th birthday, something happened. Like a lot of men who are approaching 30, I was reflecting on what I had to show for myself. It wasn’t much.

’Society’ and mainstream media will tell you that by 30 you should have everything figured out. You should have a wife, a car, a dog and a house. You should be rich, strong, successful and wise. I had none, and was none of those things. By their standards, I was a failure.

Worse still, somehow in that time I had gone from skinny to overweight without gaining any muscle. I was over 100kg, feeling sluggish, stressed out, lonely, and underpaid in a job I hated. I felt stuck. I felt invisible. Worthless. I was depressed. But even worse than that, I knew deep down that I was just plain average.

I realised that right then in that moment, I had to make a choice. Accept an insignificant life as an average man who would be forgotten 5 minutes after he’s put in the ground. Or go back to the drawing board, reinvent myself, completely shift my identify, and rebuild my life from the ground up.

Fast forward 5 years, and after thousands of hours of learning, making countless mistakes, failing and picking myself up over and over again…I’m proud to say that I’ve become the man I always wanted (and secretly knew) I could be. I’ve spent the last 4 years working as a certified Nutritionist & Personal Trainer, honing & teaching the skills and knowledge men who are in the position I was need to build and maintain a healthy body & mind.

I used to work with anyone and everyone. Men and women, young and old. Now I work exclusively with men in their 30s and 40s because I've walked in their shoes, felt their struggles, made their mistakes but most importantly, I know how to solve their problems.

I've had the demanding jobs, felt the dwindling energy and experienced the frustration that comes with keeping in shape amidst the daily chaos.

Thats why it’s my mission to give men like you a clear, personalised roadmap that helps reignite that metabolic fire, sharpen your physique, reclaim your energy, elevate your confidence and boost your libido, all while fitting seamlessly into your already hectic life.

If this resonates with you then I encourage you to check out the reviews from some of the people I’ve helped and explore the packages I offer.

Guys, I’m here to support you every step of the way on your journey towards a leaner physique, revived energy, and unshakeable confidence. I look forward to working with you and helping you transform your world.

- Doug -