"Bridging Academia and Industry: Shaping the Future of Marketing with Innovation and Insight"
Here are some aspects of Dr. Komal Shukla's roles:
Teaching: She designs and develop courses, syllabi, and teaching materials that reflect current trends and best practices in marketing.
Research: She conducts original research in marketing-related topics, contributing new insights and knowledge to the field. This research is often published in reputable academic journals and presented at conferences.
Mentorship and Advising: Dr. Komal mentor and advice students at various levels, from undergraduate to post graduate students. She provides guidance on academic and career choices, research projects, and professional development opportunities.
Curriculum Development: Dr. Komal plays a role in shaping the curriculum of marketing programs. She updates courses to align with industry trends, technological advancements, and emerging areas of marketing.
Industry Engagement: She engages with the business world by collaborating with companies, consulting, and conducting applied research. This helps bridge the gap between academia and industry, ensuring that students are prepared for real-world marketing challenges.
Publication and Dissemination: Komal publishes her research findings in reputable academic journals and contribute to the body of knowledge in marketing. This helps advance the field and enhances the reputation.
Networking and Collaboration: Building relationships with other academics, researchers, and professionals in marketing and related fields is important for collaboration, sharing ideas, and staying updated on the latest developments.
Service to the Academic Community: Komal often serves on academic committees, contribute to departmental decisions, and participate in university governance. She also reviews manuscripts for journals, organize conferences, and serve as expert reviewers.
Thought Leadership: She contributes to discussions on marketing trends, challenges, and opportunities through articles, interviews, and public speaking engagements.
Ethics and Responsibility: Komal upholds high standards of academic integrity, research ethics, and professional conduct. This includes promoting ethical marketing practices in research and teaching.
Overall, Dr. Komal Shukla in Marketing Management holds a position of influence within academia and the business world. Her contributions to teaching, research, and service help shape the future of marketing, guide students' learning, and provide valuable insights to both academia and industry.
Work Terms
General Management, Marketing Management, Social Media Marketing, Research Methodology, IBM SPSS, Content Writing
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