Marketing communications expert
I have more than 8 years of experience in various B2B content marketing and communications roles. A maximizer by nature, I am a skilled writer and editor who thrives on turning complex subject matter into engaging content that educates, delights and is useful at every stage of the buying journey. I'm highly adept at creating new (or repurposing existing) content that shows how products can be used to solve customer problems.
Creating content is one thing, but you must have a strategy in place for distributing it so that it reaches your intended audience and drives action. I have experience developing and executing multi-channel marketing campaigns that build awareness, generate leads, and retain customers.
As a marketer, I love to try new things, improve, and stop doing those things that aren't working. I have experience with marketing automation and CRM tools (including Eloqua, Pardot and Salesforce) and using the reporting and analytics features in these platforms to analyze campaign performance. I also have experience using Google Analytics and social platform analytics to track content metrics, and am comfortable presenting to marketing leadership on the status of marketing efforts.