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Skills

  • Marketing
  • AB Testing
  • Ad Design
  • Advertising Copy
  • Case Studies
  • Collateral Writing
  • Competitive Analysis
  • Competitive Pricing
  • Consultant
  • Content Management
  • Customer Analysis
  • Data Collection
  • Database Marketing
  • Digital Marketing
  • Fact Sheet

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Services

  • Consulting Digital Marketing

    $200/hr Starting at $400 Ongoing

    Dedicated Resource

    Advise clients on digital marketing and ad technology trends and opportunities for potential investment, financial speculation, or other activities. Help clients grow their competencies and build strategies...

    AB TestingAd DesignCompetitive AnalysisCompetitive PricingConsultant
  • Requirements Generation & Writing

    $250/hr Starting at $1K Ongoing

    Dedicated Resource

    Work with clients, Sales, and other Leadership to elicit and generate business and technical product requirements ranging from detailed waterfall style requirements to minimal viable product requirements...

    MarketingRequirements AnalysisResearchTechnical EditingTechnical Writing
  • Marketing Collateral Generation

    $200/hr Starting at $1K Ongoing

    Dedicated Resource

    Creation of all outbound marketing collateral materials, go to market plans, and event marketing materials as inputs to Marketing and Public Relations teams. Fact sheets, FAQs, website collateral, Sales...

    Advertising CopyCase StudiesCollateral WritingContent ManagementFact Sheet

About

Digital marketing and product management expert with deep experience working with clients to build and roll out products, campaigns, and analysis to drive customer engagement and revenues.

• Experienced marketing executive and consultant with deep expertise in leveraging data and analytics to grow revenue, particularly within digital channels
• Proven manager of cross-functional and globally distributed teams including marketing, product, technology, analytics, operations, and creative areas of excellence
• International professional, MBA, and living experience including proficiency in Spanish and Bulgarian

I have a long track record of success in greenfield opportunities and working in boot-strapped environments, both in start-ups and in established corporations. I love mentoring my team, giving them visibility, and watching them flourish in their careers and lives. I know how to seamlessly transition from hands-on, tactical operations to strategic planning and crafting the next big idea.

Specialties: creation, go-to-market, and optimization of digital marketing and advertising platforms; big data, analytics, segmentation, profiling, modeling & targeting; programmatic ad technology platforms, RTB, SSP, DSP, DMP & yield optimization; omni-channel marketing, always addressable consumers, & online-offline strategies; display advertising, mobile advertising, social media marketing, email marketing, lead generation, mobile marketing, promotions, personalization, continuity programs, CRM, retargeting/remarketing, & behavioral targeting; measurement, attribution, & evaluation; launching new products, requirements generation, competitive analysis, sales support; joining Big Data insights with automated platforms to provide clients with real value, engage consumers and marketers, and drive revenue!

Work Terms

On a contract basis, I am open to hours, locations and channels that accommodate my clients. I can travel with airfare, expenses and per diem provided. I can work remotely or in person, as required. If the scope of engagement changes after contracting work, new terms would need to be established to incorporate that new scope.