Design is always evolving and has to be collaborative, functional and beautiful without sacrificing the user's experience

Available NOW for freelance or full time. Freelance I can work remotely - Full time (LA only)

I am a creative tinkerer, a problem-solver with a passion for meaningful experiences and amazing design, always driven to create and bring new ideas to life. My years in digital advertising taught me the importance of storytelling and branding, as well as how to adapt to different creative processes and methodologies to deliver best practices results.

Leading and building teams gave me the opportunity to wear many hats--- participating and collaborating with UX leads in strategy, research, designing UIs, writing functionality docs, building prototypes, interviewing customers, and conducting usability tests. Working on so many different facets early on helped me understand UX better and I fell in love with it.

I learned how to craft clear, succinct and meaningful narratives. Narratives that could spark design concepts and encourage collaboration and innovation as well as communicate aspects of user experience. They were the tools to solve business problems while staying true to the principles and values of the product and its users. Design is always evolving and has to be collaborative, functional and beautiful without sacrificing the user's experience. I believe it should always make it easier for the user to return and interact again with the product.

Specialties:

+ Digital Advertising
+ Concept Development
+ Social Media Activation
+ Multi-platform Design
+ Digital Strategy
+ Content Creation/Strategy
+ Interactive Design
+ Branding


Portfolio: erickvogel.com
Twitter: @erickvogel2