Building account-based marketing/everything (ABM) into the growth strategy of global companies.
Account-based Marketing (ABM) is the newest marketing strategy helping sales and marketing teams collaborate to create tactical plans that identify new enterprise accounts or get more out of those already in their ledger. The problem? Not everyone understands how to approach this practice.
Having helped three (3) Fortune 500 companies build the infrastructure to not only identify but execute account-based marketing programs, I will help you identify if ABM is the right approach for you to get more out of the large accounts you manage and/or improve, and possibly save, the relationships you already have on the books.