A dynamic and energetic leader with over 16 years of B2C & B2B marketing experience at a strategic level, and a proven track record of delivering results.
1. Highly experienced in providing Marketing Automation solutions to B2B clients, helping them improve revenue and maximize efficiency.
2. I have the ability to device lead qualification and nurturing strategy to align sales and marketing teams and boost revenue.
3. I have the ability to protect the brand’s integrity and its positioning in the minds of the customer as the business evolves.
4. Experienced in building budgets and delivering against tough and challenging targets.
5. Proficient in conducting demand generation process reviews and implementing business processes in order to improve lead definition, lead scoring, lead qualification, lead management, lead routing, lead prioritization, lead follow up, lead nurturing, lead conversion, and ROI.
5. Managed the day-to-day system activities in Pardot and Act-On.
6. Developed and implemented successful lead generation and lead nurturing programs through events, e-mail and social media campaigns with quantifiable objectives to measure results.
7. Responsible for identifying & defining key customer personas and developing relevant content based on their stage in the buying journey for the enterprise customers.
8. Developed a comprehensive demand generation strategy to build awareness, generate quality leads, nurture prospects in the pipeline, & qualify leads by implementing high impact, multi-channel marketing campaign across e-mail, PPC, blog and lead nurturing programs across all customer personas.
9. Responsible for defining the various stages of sales funnel by marketing channels, identified lead stages, conversion rates, campaign touch points and ROI.
10. Identified and managed relationship with third party vendors and agencies for in-bound marketing, content development and SEO audit.
Work Terms
Monday - Friday
Time: 9 a.m - 5 p.m PST
Minimum Hour commitment per week: 20 hours
Payment: Every 30 days.