A leading Australian online toy supplier (URL withheld) had a seven year presence on the web and enjoyed hundreds of excellent search positions. In early March 2014 the website lost over half of its visitors due to a Google Penalty. This was devastating for the business. The penalty could have been
fixed but their SEO team at the time ignored the issue. By early September 2014 the Toy Shop was in trouble and had a warehouse full of unsold stock. They had engaged another Melbourne ‘top SEO firm’ to fix the issue and they did not deliver. The Director was very nervous as Christmas approached. In the first week I instructed the Director on best practise SEO techniques. After a few days of investigation I pinpointed coding errors in the htaccess file. As we both worked on his website his Google positions began to rise rapidly. Within 4 weeks the traffic was restored. I have since provided the Director with a series of critical recommendations that will make his business less vulnerable
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Australian Ecommerce retailer (name withheld)