I've had the pleasure of working with Edward and his Firecracker team on a number of occasions for a number of clients. What makes Edward stand out from the crowd are 3 things: the first is that he seeks to understand the client's pain and problems first and foremost. He's not a chest-pounding kinda
of guy that needs to be heard. He'll spend the time to probe, ask insightful questions and empathize with the client's situation. Second, with his vast experience in a number of marketing disciplines, he's able to recommend, strategize and execute the most appropriate marketing tactic or solution that fits the needs of the client, both short term and long term. This is a testament to his diverse experience and skill set. Lastly, he truly cares about the success of each and every client. He'll do whatever it takes to make the client successful, which even means, at times, going outside his comfort zone and seeking more help when necessary.
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Dean Ara, Principal for Total Product Marketing